Selected work 2025
Karizmi
Rethinking the ordering experience for an established florist serving customers worldwide.
The latest evolution of Karizmi's online flower shop, focused on faster ordering, destination-based browsing, and a streamlined customer experience.
- Industry
- Floristry & Gifts
- Year
- 2025
- Visit
- karizmi.com
01 — The thinking
A clear idea.
Everywhere.
- Services
- Web designDevelopmentE-commerceSEOContent
- Project type
- E-commerce Redesign
- Market reach
- International customers — local fulfillment in Valencia, Venezuela
The challenge
After more than a decade of digital commerce—and thousands of orders placed from around the world—Karizmi needed a simpler way to turn browsing into purchases. Its previous site had accumulated more than 150 indexed pages, although customer interest was concentrated in a smaller set of destinations and products.
Our solution
Building on our work with Karizmi since 2012–2013, we rethought the purchasing journey, shortened the checkout flow, and organized product discovery around delivery destinations. The result is a fast, visually polished storefront with a more focused content structure, designed to make international gift ordering feel straightforward while supporting organic search visibility.
02 — The expression
Inside the experience.
Selected screens from the Karizmi website.
03 — The scope